Sometimes the truth hurts, it can be confusing and even daunting.
The recent major investments made by Salesforce & Google into consumer data have sent a loud message: if car dealers or business owners want success, they need to jump on board and enter the new marketing era built on data-driven insights.
Ignoring these changes could mean succumbing to the pain of failure – it’s time for auto retailers everywhere to start embracing our modern data-driven world.
We here at Leadfire understand the need to make informed decisions. We’ll guide you through this new marketing era like Virgil guiding Dante, providing you with the power to stay ahead of your competitors.
We have a team of experts in data analysis and automation who will make sure you never waste a single dollar on marketing.
Digital Audience Data
According to a recent study, the majority of shoppers are now using digital channels to research their next vehicle.
This means to create unforgettable customer experiences, dealerships must listen to their audience’s needs and take deliberate steps to eliminate any pain points.
To get even closer in touch with your customers’ preferences, digital ad targeting can hone into the exact type of buyers you’re looking for based on amazing insights such as vehicle make & model, purchase intent & location data – just a few pieces of information that could be sourced from local service centers or national sources!
Here’s how to start:
- 1. Identify your target customers and your marketing channels to reach them.
- 2. Leverage platforms like Facebook Ads, Google Ads, and Email Marketing to reach the right people. If you can’t do this, Leadfire can help!
- 3. Optimize your digital channels based on customer feedback, using data such as A/B testing and analytics.
New Mover Data
According to a Zillow survey, new movers are 90% more likely than established residents to purchase a car within six months.
This means new movers must be at the top of the priority list for most dealerships.
See? This is the power of data-driven marketing.
Consider these additional statistics regarding the automotive businesses:
- 95% of car buyers begin their search online
- 65% of people who took their vehicle in for service first heard about the service center through video (Leadfire can help you out with this too!)
- Mobile searches for “most reliable car(s)” have grown by over 70% in the past two years (e.g., “most reliable used cars,” “most reliable sports cars,” “most reliable car ever”).
By using data to understand and analyze your customers’ journey, you can develop powerful strategies that will help you stand out from the competition.
The Power of a Mobile App
The power of a mobile app can also be harnessed to engage customers in a more meaningful way.
You’ll be able to stay connected with customers even when they’re not at your dealership, and you can get insights into their behavior – from where they are driving their car to what services they need.
Leadfire’s mobile app allows dealers to:
- Track and monitor customer activity
- Create personalized offers tailored to each customer
- Make it easier for customers to book appointments
- Provide vehicle maintenance reminders and notifications
- Send personalized service offers
Leadfire understands that this new age of data-driven marketing can be intimidating, but the benefits of using data to inform your marketing decisions are invaluable.
By leveraging customer feedback, digital channels and new mover data, you can better understand and serve your customers – making for a more personalized experience and ultimately greater customer loyalty.
Start leveraging these powerful insights today to stay ahead of the competition.